Viral marketing is a marketing practice which uses the medium of social networks and other digital techniques to hike up brand awareness among large number of people. Viral marketing is considered as one of the best marketing practice as it drives down a brand towards people which helps in hiking up companies reach. Understanding viral marketing is pretty simple as you can see such activities around you. Sometimes you hear that a video went viral, a video generally gets viral on YouTube and then it gets viral all over on the web world and social media such as Facebook, twitter, Instagram and other social media sites.

Things which gets viral reaches millions of people in a single day. It’s undeniable that there are billions of people who regularly spends hours on social networking sites it gets easy for companies to promote their products and services through it in a short duration of time.

Techniques Used

The whole purpose of this marketing practice is to urge people talking about product or company. Suppose you are a marketing manager at an organization and you are given an opportunity for making a viral marketing campaign, there are measure which will facilitate to get your product out in everyone's mind:

Giveaways

These provide one thing exciting or fun. Folks like to state what they got for free of charge and can tell others the way to comprehend for themselves.

Videos

A video offers a viewer an opportunity to interact within the product and skill it. It may be terribly fun and entertaining. A video which is filled with great content or having lot of humor are more likely to get viral.  

Social Media

It's just about not possible to interact in broad-scale viral marketing not victimization Facebook, Twitter, YouTube, or the other sources. These media permit folks to simply share your message and greatly increase the probability that it'll go trending things.

Reinforcement

A onetime viral message will be quickly forgotten. However, having a series of viral messages can strengthen the effectiveness of your campaign. Admit Progressive Insurance and their long-running ads with Flo, their spoke person. The familiarity of the campaign keeps the message in shoppers mind. They will not have required insurance the primary time they saw the progressive ad, however once seeing 5 or 10 versions of constant message, they're going to keep in mind progressive ad after they would like the insurance plan.

Benefits of Viral Marketing

If viral marketing is implemented perfectly it will give you an unexpected boost, as it’s considered one of the best marketing practice ever. These are major benefits which one can get opting viral marketing strategy.

Growth over a short period of time

In a very short period of duration you will see unexpected growth on your particular business or service you provide. As viral marketing helps in spreading advertisement or information in rapid speed to a large no. of people. Which results growth of a business.

Increase in visibility

The visibility of a firm gets a sure and shot increase as people prefer viral content to one another which becomes a chain and reach to millions of people available over social media. In recent study it was found 73% of people share the things if they like it, now we only on Facebook there are more than 1 billion of active users and are increasing every minute.   

Budgets your promotional expenses

As viral marketing gives you enough of buzz and visibility, you can budget or reduce your expenses you usually do to promote you firm. The basic moto of expense over promotion is to reach maximum people and tell about your products. But by viral marketing it’s more simpler to promote your firm in less cost and the results of viral marketing is much better.

also read : Pay Per Click